Pinterest, a social media platform popular with parents, is starting to crack down on the spread of anti-vaccination propaganda by purposefully banishing results associated with vaccine-related searches. The changes have not been publicly announced and started in September and October. Pinterest is an especially effective way to reach parents: 80% of mothers and 38% of fathers in the U.S. use Pinterest according to 2017 data from comScore. Other social media platforms like Facebook and YouTube have also been infiltrated with anti-vaccination information and are taking steps to combat it. One of YouTube's policies is to demonetize anti-vaccine videos. YouTube also said that is started surfacing more authoritative content in late 2017 for people searching for vaccination-related topics. An analysis by The Daily Beast of seven Facebook pages that promote anti-vaccine posts found that the pages had bought a combined 147 Facebook ads that had been viewed millions of times. Facebook spokeswoman Andrea Vallone said, "We've taken steps to reduce the distribution of health-related misinformation on Facebook, but we know we have more to do."
On the other hand, Twitter said that it had no specific policy to stem the spread of misinformation about vaccines but that its real-time nature was a "powerful antidote." Twitter spokeswoman Kati Rosborough said, "We, as a company, should not be the arbiter of truth." Arthur Caplan, head of the Division of Medical Ethics at the New York University School of Medicine, said, "We're just seeing all sorts of misinformation flying around on social media... Fake news. Fake science. Everybody's an expert."
"Internist Dr. Poland commented that he often encountered patients who relied on social media when researching health questions: "I will explain to a patient in detail the answer to their question and they'll look at me and say, 'Yeah, but I saw on Facebook that'... You just want to tear your hair out."
Source: https://www.nytimes.com/2019/02/23/health/pinterest-vaccination-searches.html
-- Caroline Aung
On the other hand, Twitter said that it had no specific policy to stem the spread of misinformation about vaccines but that its real-time nature was a "powerful antidote." Twitter spokeswoman Kati Rosborough said, "We, as a company, should not be the arbiter of truth." Arthur Caplan, head of the Division of Medical Ethics at the New York University School of Medicine, said, "We're just seeing all sorts of misinformation flying around on social media... Fake news. Fake science. Everybody's an expert."
"Internist Dr. Poland commented that he often encountered patients who relied on social media when researching health questions: "I will explain to a patient in detail the answer to their question and they'll look at me and say, 'Yeah, but I saw on Facebook that'... You just want to tear your hair out."
Source: https://www.nytimes.com/2019/02/23/health/pinterest-vaccination-searches.html
-- Caroline Aung
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